Self-feeding

Encourage content that is provided by the users. This is something valuable, that's free and from which you can obtain a profit.

Motivation

The content must be of interest to the target audience, as these are the people who are ready to contribute something (to pay a fee or fill out a form with data…).

Viral Marketing

Recommendation, especially by 'word of mouth', is fundamental in the world of the internet. Try to make people talk about you.

Sustainability

The more active users your website
has around the world, the higher its value will be.

Killer Application

It's important that your website outshines similar sites on the internet and that it attracts a high percentage of customers from the traditional economy.

 INNOVATIon

Give users something they never dreamed of having. If you contribute something that doesn't already exist, you can be very successful.

Save costs

The virtual world is cheaper than the real one. Take advantage of this benefit and save money where you can.

Generate 'know how'

Make it an aim to gain knowledge from your business, which can be useful in the future and, if possible, shared.

Personalize

The internet allows you to customise and specialise. Take advantage of this opportunity to target a lot of people.